After deploying 100 screens in the windows of Monoprix and monop’ stores in Paris and Ile-de-France during the 2nd semester of 2018, Monoprix and JCDecaux continue to innovate by broadcasting an interactive and social campaign to launch the company’s new capsule collection.
With the desire to always offer new experiences to its urban customers and passers-by, Monoprix creates the surprise with an interactive campaign, designed by the Rosapark agency, based on Elise Technologies‘ solution. From the 8th to the 14th of April 2019, through the 44 screens deployed in the company’s windows, customers and passers-by are invited to discover the name of the creator of the next Monoprix “capsule” collection. A visual gradually appears on the screens depending on the number of tweets posted with the hashtag dedicated to the operation. The winners will win two tickets for the launch event of the new collection on April 18th at the Monoprix Champs-Elysées in Paris.
This first interactive and social campaign is based on the Social Media Out-Of-Home technology developed by Elise Technologies. It allows Monoprix to aggregate, moderate and display in real time the best contributions posted with the hashtag of the operation on the 85” full HD screens deployed by JCDecaux in the company’s windows
The digitalization of Monoprix display windows, initiated in the summer of 2018, makes it possible to offer contextualised campaigns that can be adapted in real time, depending on the time of day, the weather and customers’ consumption habits. The diffusion of an interactive and social campaign makes it possible to reinforce the customer experience from the street and to create not only a fun and sharing moment but also an additional level of commitment with Monoprix.Adrien Figula
Director of Digital Out-of-Home – JCDecaux
Monoprix, more than a chain is a brand. A brand in close proximity to its urban customers whose ambition is to create astonishment every day to bring a little bubble of pleasure. With this new technology, we are developing a new form of conversation with our customers, a light and trendy conversation, in the era of time, like Monoprix!Florence Chaffiotte
Marketing and Innovation Director – Monoprix
At Elise, we believe in a more interactive, more connected communication that puts the consumer at the center. We quickly noticed the strong areas of collaboration with Monoprix to promote the incredible mobilization and loyalty that the brand generates online through digital windows.Quentin Lechemia
CEO – Elise Technologies
Elise Technologies is an additional asset to boost Monoprix’s customer experience with creativity through a very strategic touchpoint of their customer journey.Quentin Labat,
Associate Director – Rosapark
Monoprix operates approximately 800 stores, has 21,000 employees and had 5 billion euros of business in 2018. A pioneer in home delivery developed by the brand since 1990, Monoprix now makes more than 3 million deliveries per year in more than 150 cities in France. After having created the click and collect more than 3 years ago, the brand innovates further and further with “shop and go” (drop from cart to store and then delivery and payment at home), “shop1h” (delivery on foot in less than 1 hour), “shop and give” (food donation and recycling of light bulbs and batteries at home), “monop’easy” (payment on smartphone without going to the till), intelligent shopping list. The pleasure of racing without the constraint.
About JCDecaux France
Present in France in more than 150 urban areas, 26 airports and in the world of premium retail, JCDecaux is the city’s media, fully integrated into the daily lives of citizens and consumers.
As a medium with increasing mobility, JCDecaux offers brands a presence at all levels: international, national, regional and hyper-local.
With the development of digitalization, JCDecaux is expanding its solutions for customizing and contextualizing campaigns
About Elise Technologies
ELISE Technologies is developing a pioneering solution to generate and integrate the digital resonance of brands on any type of screen.
Founded in 2014 by Quentin Lechemia, the company now has more than 200 customers – including Orange, Renault, Safran, Adidas, AccorHotels – and has established itself in many outdoor advertising sectors: retail, corporate and events.
In 2018, the startup opened its solution to outdoor advertising. Backed by a €1.3M fundraising campaign, ELISE is investing in a new era, that of Social Media Out-Of-Home.
Today, ELISE Technologies is the only Digital Out-Of-Home player that provides advertisers with a real turnkey tool to maximize interactions and the performance of external campaigns through the delivery of User/Consumer Generated Content. The tool also makes it possible to build and validate branding objectives, by quantifying commitment, but also performance, by tracking conversion.
ELISE is taking advantage of the DOOH’s exponential growth to open a new paradigm where outdoor advertising brings the same benefits as digital advertising
Founded in 2012 by Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco, ROSAPARK is an ambitious new agency model that offers power and seniority within a short, decompartmentalized and ultra agile structure. Rosapark is an agency that knows how to build strong and dynamic brands in a world that is always on the move. And the best proof of this expertise is the campaigns that the agency develops every day for its clients: Monoprix, ŠKODA, ING, TGV INOUI, Cdiscount, OuiGo, Europcar International, Bonduelle…